My Dad, on Saudi Arabia (1987)

For some the image of Saudi Arabia may be one of foreboding, where Western culture clashes with strict Islamic law, and to some degree that is true. And yet despite the rules and regulations there was life there. As Roger was so fond of saying, rules were meant to be broken, and nowhere was it more obvious than in the mix of compromise and discretion of Saudi Arabia.

Sidiki – booze – seemed to flow from all directions, and some was really pretty good. Most, however, was run maybe once halfway with care through a still, and that stuff would give you the most terrible hangover you can imagine. Looking back I’m surprised worse didn’t happen.

I suppose that was why I invested in a still with another fellow. We kept it at our house and ran it in the “utility” room that seemed to be purpose made for the thing. Our son Roger did most of the work. He’d say that he needed sugar and yeast and whatnot and Helene would run him up to the commissary with the hopes of getting her own grocery shopping done. Of course with several 50Kg bags of sugar in the trunk there was little room for much else. He’d mix this with “raw” water in huge plastic trash barrels, let it sit for a week or so, after which time it was  ready for the still.

Roger produced something beyond mere Sidiki. With great care and attention, he would run the mash through five times. From fifty or so gallons of mash we might ultimately yield five gallons of smooth, five-star Saudka. Never once did we sell even a drop. We could have and made a lot of money the way others were selling their onerun stuff, but we didn’t. We gave ours away and were happy to do so.

Of course running a still was not entirely safe. The workers could turn off the water at any time without any notice. That happened to a house on the next street over across from us. Rumor was the wife was in the house at the time and got severely hurt in the explosion. The husband sued the company, etc. Supposedly he won the case and still had his job at the time I was leaving. I don’t know if that’s true or not, but that was the rumor at the time.

Wine there was pretty decent mostly. Helene couldn’t resist getting in on the act and eventually concocted what she called “jungle juice” which is really a catch-all term and generally described just about anything put in a bucket to ferment. But her “juice” was quite remarkable, delicious actually.

Even our son Paul, who was barely thirteen at the time, took an interest though it was quite obvious his knowledge was limited to the generalities. Some lessons are best learned on one’s own, so when Paul declared his first batch ready after three days of fermenting using a plastic bag and rubber band in lieu of an airlock, I said nothing. I thought he would have stopped at the first taste, but I guess he was more excited about the idea of drinking wine, and wine that he made by himself, that the taste and cloudiness and froth of fermentation still in progress didn’t even slow him down. Not after one, two, three full tin cups of the stuff. Why he settled on a tin cup or where it came from I’ve no idea – definitely not the correct way to drink.

Surprisingly, the after effects of this misadventure were short lived and soon forgotten. Indeed, just a couple of years later Paul had the wine making down to near science and, at one point, had several different varieties all going at once. Every time Paul was home from school there was wine being made in the house. That was fine until I had to leave on business – the house would be empty and so vulnerable to inspection from the security police (the rumor was that they came in at such times looking for contraband).

This particular time, Paul was already back at school a week or so before and I was just getting ready to leave the house when I suddenly thought I’d better make sure the house was clear of anything incriminating. So here I was all dressed to go to the airport to catch this flight to who knows where now, and I open the cabinet door under the kitchen sink. There were six bottles of wine, all red, that Paul had sealed just before he left. I thought, “Oh my word, I’ve got to get rid of this!”

The first five went down the drain without incident. I was not so fortunate with the sixth. As soon as I released the top (it was a grape-juice bottle with a Grolsch type cap) wine sprayed everywhere. It was on the ceiling. It was on the floor. It was all over the walls. And it was all over me. I remember relating the story to Paul some time later. He said, “Man I wish I had been there!” to which I replied, “Man, you’re damned lucky you weren’t.”

There are many stories I can recall from those days. Rumors of some fellow being caught with a menorah – that was bad. Him being found “starring” in several risqué home movies – well, we never did hear if they found the young woman with the butterfly tattoo.

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Q: What is Over the Hills and Far Away about?

A: It’s a memoir of how I got caught in the current of my parents’ desperate attempt to save my brother from himself, how I dealt with the circumstances I found myself in as a result and, ultimately, my realizing that things were not always as they seemed – that in order to move forward I had to let go of the past.

Q: You seem to have a heavy emphasis on the boarding school aspect. Is it just another boarding school story?

A: No. I spent the bulk of those years at boarding school so, of course, there is going to be an emphasis on that, but I wanted something way beyond the typical doom and gloom because there was so much more than that. Juxtaposing Alaska with Ireland with Saudi Arabia and ending up passing on an appreciation for everything to my family. Unexpected and very cool.

So the story explains what was going on with my family that I ended up in boarding school, what happened during those years, and how I dealt with it all

Q: Many fiction books are based on real-life experiences. Spud and Spud: The Madness Continues are two such examples that share a certain parallel with Over the Hills and Far Away. Why did you choose to use your real-life identity, when so many experiences may be difficult or embarrassing to share with the public?

A: I thought about writing my story as a fictionalized account. There is a certain flexibility and safety in the story telling that’s just not available in a memoir, and I would have had the freedom to just make stuff up if I wanted to. But I had something else in mind. I needed to set the record straight for myself, and in the process let others know what the experience was truly like for me.

As for being difficult or embarrassing, I simply tell it like it was. We’re now thirty years past the time this takes place, and I’ve nothing to feel bad about what happened back then.

Q: What was the inspiration for your memoir?

A: My kids, for a number of reasons. Back so many years ago someone asked me if I’d ever consider sending my future kids to boarding school. I was shocked that my immediate answer wasn’t a resounding hell no, and I wanted to know why. After all, boarding school had been an unpleasant experience that permanently affected me to where I’m caught between worlds, so to speak. I thought if I faced that past head-on, I could identify what was hanging with me all these years, deal with it, and move on so I’d be able to enjoy my kids and life that much more.

Q: Why do you feel now is the right time for your memoir?

A: From a marketing standpoint, now is the time because these stories are breaking out of the slush pile. Boarding schools may not be common knowledge to most Americans, but thanks to stories like Dead Poets Society and Harry Potter, most Americans at least have some idea what a boarding school is even if the vision is somewhat clouded.

More recently is John van de Ruit’s very popular “Spud” series, the first of which has been made into a feature film – it’s an exciting time to have such a story to tell. Unlike so many stories where there’s the original followed by an exhaustive collection of exploitive copies, each of the boarding school movies is unique. My story is no exception.

Q: Is it really all true? Come on, you must have embellished somewhere along the way, right?

A: Over the Hills and Far Away is as accurate an account of those years as I can make possible. My memoir is based on hundreds of original pages I created in 1994, dozens of letters from me to home and vice versa written between 1976 and 1983, some very rare tape recordings, and a treasured collection of photographs taken during the time.

As an added measure, because my memory is imperfect, I have had several people from the schools read the manuscript and provide feedback. This was invaluable to me as I wanted to make sure my personal feelings didn’t overly taint what I was trying to say.

Q: How do you feel now?

A: Still not a hundred percent, but working in that direction. I think it’s like alcoholism or smoking – you always think about these things. For me it’s the constant reality of how things that should go right so often don’t, and after a while I begin to think it’s me. Then I shake it off and say “screw it” and turn my attention to something else.

Q: Do you have any worries about how some are characterized?

A: Not really. I’ve matured the manuscript since the original version. A lot of the emotional baggage went away because there was so much more interesting story to tell I didn’t really need it. There were a few people who I had problems with back then and that’s never been any secret to anyone, not then and certainly not now. I have had some people who knew the parties involved at the time read the manuscript and comment, and I’ve made adjustments if and when necessary.

The bottom line is simple – I can’t please everyone. I have tried to be fair and that’s really all I can do.

Q: What’s been the greatest challenge?

A: Getting the word out. I knew from the beginning that marketing what could easily come off as a boarding school story in America would be a challenge. That’s one reason why I was so pleased to discover, with my wife’s help, that the story really wasn’t about boarding school but about family. That gives it broad appeal, and I’ve taken a lot of steps to figure out what I need to do for marketing.

What’s surprised me the most is how some of the difficulty has come from where I least expected it. I’m not sure what to make of that.

Q: Every memoir has a lesson, a change, a growth in it. What’s yours?

A: Open your eyes before old age robs you of your sight. It’s good to stick your head out the door from time to time – you might be surprised.

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Image

In 2008 I got back into writing after a decade-long hiatus, and the buzz I felt with my first new short story filled me with a tremendous amount of hope not because the story was particularly good or worthy of awards (though from what I’ve read, it certainly seems to be on both counts, even if I do say so myself), but because of the speed and clarity born of a new writing technique that proved very effective and efficient in getting me “in the groove”.

I then applied the technique to my memoir, Over the Hills and Far Away, and was astonished at how quickly I rewrote whole chapters at a time. I punched out a new rough draft in short order, did an initial edit, sent it out to readers for feedback, applied what I received, and felt I was close to ready for the big time.

I next had to learn the business of publishing. As difficult as it was for me to write this particular book, I knew early on I had a lot of work ahead of me if I wanted to see the book become a success. Any idiot can write a book, but it takes a lot of hard work and dedication to sell the book, and even more to make the book a success. With that in mind, I set about building the necessary “platform” – all the usual stuff including website, blog, Facebook page, Twitter account. And I kept busy keeping all these things up to date, posting as often as I could, letting people know my progress. I thought I was doing everything right.

I failed to consider how people might react to what I said on my personal page. In the past I’ve expressed an opinion on politics, especially, and directed my comments at anyone I thought deserved them. It never occurred to me that someone might be deeply offended. It’s now something I’m conscious of, and because commonly I post simply needing an immediate outlet for frustration, more often now I write the comment and then delete it, which seems to serve the purpose well enough. If I do happen to post, it will probably be something neutral and unlikely to offend anyone.

The point is that, as a fledgling writer, it’s hard enough for me to get help as it is, and the last thing I need is to be alienating any segment of a potential audience. I have to be vigilant of the fact that people can be extremely sensitive. Maybe after I’m established I’ll have a little wiggle room, but for now I’ll focus on the single most important challenge – getting the word out. For that I need to remember it’s crucial I make the right impression, to convey the right image.

“Like” my Facebook author page and I’ll send you Chapter 1 of Over the Hills and Far Away. Pop on over to #mce_temp_url#

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Marketing to the Masses

The key to success in a commercial venture is marketing – if you can’t sell your product then you don’t have a venture. But how do you reach the market? Well, if you’re selling T&A – high demand “products”, then you’re pretty much set.

I’m marketing a memoir, and that has several challenges involved. If it were a “regular” book then I could latch onto a genre and go from there. Scifi, mystery, crime – these all have certain ingredients the market looks for. A memoir, on the other hand, is a specialized dish that appeals to those who have a taste for it, and their taste is often influenced by their perception of its value. That’s why celebrity memoirs are at the top of the list while memoirs by unknowns are hard to come by.

Adding to the difficulty factor is the memoir topic. Much of my memoir takes place in boarding school, in Ireland and England, with a good dose of international travel. On the surface the appeal of such a story might be limited.

Fortunately, after some time of hard thinking, I realized my story centers on my getting caught in the current of my parents’ desperate attempts to save my brother from himself, how I dealt with the situation I found myself in at a most difficult time, and how I finally realized I had to let go of the past to move on. That should appeal to a very broad audience, given the popularity of Oprah and Jerry Springer. But having a product an audience will want is only half the battle (and the easy half). Getting it to them is the tricky part.

It’s an absolute must for me to demonstrate the need for my story. I’ve researched the how’s and why’s, done the website, Facebook, Facebook ads, etc, and while I see hits I’ve yet to reach critical mass. I could choose to do nothing and mope as a result, but instead I move forward, asking myself what could I do differently to make the difference?

At a recent workshop, knowing your audience was hailed as crucial to marketing. The idea seemed perfectly obvious and was already something I’d been working on, and yet I’ve been struggling to hit the nail on the head. The only thing really obvious is that there is room for improvement.

So on a whiteboard in my head, in big, bold writing, I ask – what would make me (after all, I am marketing me) more attractive to the broadest audience possible? If you have any thoughts, drop me a note.

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The Broadcasting Year – Portora 1979

(from the Portora magazine 1979)

In October, 1978, the school got a new colour television and so the pupils were for the first time able to choose their viewing carefully, where formerly the only set available picked up BBC 1 only. Over the past year I have kept a record of what boarders watch on TV and listen to on their radios.

The most popular programme on TV, although necessarily with a small audience, was “Top of the Pops,” with an average of 20 viewers. “The Two Ronnies” was very popular in the spring and had up to 40 people watching it. A small audience of about 10 would, every Sunday, watch “World About Us” and “Face the Misic,” and favourite programmes, with about 20 viewers, were “Match of the Day,” “Scene Around Six,” “Grandstand,” “That’s Life” and “The Old Grey Whistle Test.”

Radio programmes are much more popular than television. But you may be surprised to note that Radio 4 has more listeners than Radio 1, with “Week-ending” and “World Tonight” having an audience of about 20. The most popular programme is the “Top 40” on Sunday evenings, with an average audience of 70. Before school, radios were turned to either Radio 1 or Radio 2 until May, when RTE opened up a new pop station which has now become the most popular listening in Portora.

It has been a most enjoyable year’s broadcasting and I look forward to another good year.

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Traditional versus self-publishing

Another tidbit relevant to a recent discussion re: traditional versus self-publishing – I just received a newsletter from Penny C. Sansevieri, editor at Book Marketing Experts, in which she states the following:

“The truth about returns: Many of the print-on-demand/self-publishers offer you a returns program. I haven’t found this to be very helpful. It costs the author to get in and then the bookstores have to participate, and few of them do. If you’re not sure, ask your local Barnes & Noble if they accept returns from this publisher, their answer will tell you whether a returns program is a good investment of your money. ”

I’d never even thought about that possibility, and what she says makes good sense, enough that I felt it worthy to share.

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Pillow Talk

When I finished writing my memoir, “Over the Hills and Far Away”,  I gave the manuscript to my wife all pleased with myself and asked her to read it.

She  flipped through the pages briefly and asked, “So, what’s it about?”

“What do you mean what’s it about? Read it,” I said.

“I will, but you have to think about what it’s about. Like the stuff you’d find on a book jacket, okay?”

Later that night in bed I suddenly felt inspired and woke up my wife. “It’s about my growing up more American than most Americans and then, in 1976, being ripped away from my home, my friends, and family and sent off to Irish boarding school with my big brother, Roger, and how he got drunk, cussed out the headmaster and broke a window, so the headmaster expelled him which left me alone and even more lonely and homesick than I already was. In retaliation my father moved me to Northern Ireland with the idea that my grandparents were just down the road a bit. Now I not only had to contend with being lonely and homesick, but also physical and emotional abuse. And, of course, the constant threat of terrorism. And while I was going through all that, Roger got himself kicked out of two more schools because of the old habits that caused us to be sent to Ireland in the first place and ended up on the Mediterranean tourist island of Majorca going to an American high school. It seemed he was constantly rewarded for doing wrong while I languished in misery. Oh, eventually, I returned to the States only to find that I’d changed – I was no longer American at all and don’t fit in. For years I blamed being sent to boarding school but asked myself if it was worth it for all the experiences in exotic places I enjoyed?

That’s when I realized wifey was snoring, so I nudged her awake. “Well? What did you think?”

Through a sleep haze she replied, “You haven’t told me what it’s about.”

“Huh? What are you talking about? I did so.” And I started going on again about what happens in the book. By the time I stopped to take a breath, wifey was snoring once more. Another strategic nudge got her attention.

“You’re telling me about the book, not what the book is about,” she said.

“Well, it’s about a lot of things,” I replied. “A lot happens.”

“Yes, but if someone asks you what it’s about they’ll be asleep before you get to the point. Narrow it down to a sentence or two.”

I’d read about that. Advice for writing query letters said developing a one or two line synopsis – the hook, is what I needed. “How ‘bout I go with the sex, drugs, rock ’n’ roll and boarding school angle?” I then rattled on about how my brother was always out partying, smoking dope, messing with the chicks. It all started when Dad went to Iran, or was it Japan this time, on business and Roger grew his hair long. Dad was not pleased when he returned. “Those goddamned Beatles,” he’d say waving his fist. And thus the friction between Dad and Roger grew with Mom getting caught in the middle. Eventually I started getting in on the act thinking I was being cool, but I never got in trouble at school…well, not too much at least. And I never got in trouble with the police. Of course Roger got busted for stealing a case of beer and Mom and Dad pleading with him to help them find a solution.

“Send me back to boarding school,” he said. And that’s how I ended up in Ireland in 1976.

“Oh, did I mention Roger had already been sent to boarding school in Northern Ireland in 1970?” I asked. “And that my parents were British of Irish descent and…”

“No, no, no!” Wifey cut me off. “You’ve gone and written a whole book again. Narrow it down to the overall gist of it. In the simplest terms, what’s the book about?”

“Well,” I said, “it’s a memoir about how I got caught in the current of my parents’ desperate attempt to save my brother from himself, how I dealt with the circumstances I found myself in as a result and, ultimately, my realizing that things were not always as they seemed – that in order to move forward I had to let go of the past.”

“That’s just about perfect,” she replied. “Now, can we go to sleep?”

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Letters from the past

After discovering a postcard placing me in Ireland in early August 1976, I thought I’d share a letter I wrote in November 1976.

November 14, 1976
Dear Dad,
How are you? I’m glad we’re coming back at Christmas. How’s the pups? I’m getting used to the school now. Two out of three fights I’ve won. Work is still easy except French. That’s my worst subject. Last night I had my third fight and I slaughtered a second year called David Briton. How’s everything over there? Any snow? Mom told us that we were staying in Anchorage for a week and then going to Alyeska for the rest of the vacation. How’s Brandy and her pups? The last I heard was that Big Slob and Little Bitch were left. No more of my stuff is missing. Seven people in the dorms are for me and eight are against me. The High School burned down just after half-term. I’ve decided to take up skiing in the winter. You can guess what I want for Christmas. I think we should rent them out at first. But next year I definitely want skis. Is my room the same? Any letters from Walter or Timmy? I remember that night when we left his dad was going to drive him out to the airport to see me off. Mr. Blackmore is leaving next year in July so I don’t want to stay here for even the rest of this year.
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Facts of Life

Those who help others help themselves are angels.
Those who merely tell others to help themselves are assholes.
Yes, life really is that simple.
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Prepping for youtube

I’ve been busy rehearsing a read-through for posting on youtube. While I may not be particularly fond of the initial results, they have been revealing causing yet another small rewrite of the opening chapter. I’m sure this won’t be the last rewrite either, though they have been getting smaller and smaller. That’s good.

Anyway, I’ll post when the next video is ready, either directly or maybe I’ll go for broke and make it available to the world.

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