Another tidbit relevant to a recent discussion re: traditional versus self-publishing – I just received a newsletter from Penny C. Sansevieri, editor at Book Marketing Experts, in which she states the following:
“The truth about returns: Many of the print-on-demand/self-publishers offer you a returns program. I haven’t found this to be very helpful. It costs the author to get in and then the bookstores have to participate, and few of them do. If you’re not sure, ask your local Barnes & Noble if they accept returns from this publisher, their answer will tell you whether a returns program is a good investment of your money. ”
I’d never even thought about that possibility, and what she says makes good sense, enough that I felt it worthy to share.
