{"id":1098,"date":"2011-06-02T10:28:08","date_gmt":"2011-06-02T17:28:08","guid":{"rendered":"http:\/\/richardpnixon.com\/blog\/?p=1098"},"modified":"2012-08-31T13:15:30","modified_gmt":"2012-08-31T20:15:30","slug":"to-build-a-platform-or-not","status":"publish","type":"post","link":"https:\/\/richardpnixon.com\/blog\/2011\/06\/02\/to-build-a-platform-or-not\/","title":{"rendered":"To Build a Platform or Not?"},"content":{"rendered":"<div style=\"text-align: justify;\">For the past year or more I\u2019ve been trying desperately to learn everything I need to not just get my book published but to ensure it\u2019s a success. Last year at a workshop I found myself surrounded by would-by authors who almost all had a book published but were having difficulty selling it. This was fresh after my reading about the joy of landing a multi-book deal and the horror of having that deal disappear due to missing sales projections. That reaffirmed my resolve to not let that happen to me.<\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;\"><br \/>\n<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;\">Two years ago almost to the day I received a response from one of the most respected agents in the country who said \u201cif you had a platform\u2026\u201d. That was the catalyst for me to figure out how to get an audience. All the experts I looked up said the same thing, one way or another, but none of them delved much into the \u201chow\u201d aspect. No matter, I\u2019d plod along and take my chances, learning and connecting along the way.<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;\"><br \/>\n<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;\">During discussion panels at Phoenix Comicon \u201911, the advice was the opposite. \u201cDon\u2019t waste your time building a platform!\u201d As you can imagine, that caught my attention. \u201cThe publisher may change your name or the title of your book, in which case all your efforts are wasted.\u201d Definitely not good news, but when they explained further I understood where they were coming from. \u201cGo for the contract first. You then have eighteen to twenty-four months to build the website and do all the things you need to do to attract an audience.\u201d <\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;\"><br \/>\n<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;\">I began wondering if maybe my efforts have been wasted. I essentially stopped writing some time ago to concentrate all my energy into overcoming seemingly insurmountable apathy in some corners. I&#8217;d been working on creative and somewhat unconventional solutions to keep busy and to ward off impatience, but hearing what the panelists were saying filled me with momentary doubt. Should I abandon my current approach, get an agent, and take whatever deal I might be offered?<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;\"><br \/>\n<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;\">When the panel opened the floor to questions, my hand was the first to shoot up. \u201cDoes what you\u2019re saying also apply to memoir?\u201d<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;\"><br \/>\n<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;\">After some hesitation, one of the panelists replied, \u201cMemoir may be the one exception.\u201d<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;\"><br \/>\n<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;\">Yahoo! But now what? I\u2019m on the right track, I\u2019m sure, and I\u2019m driving the right car, so what\u2019s the problem? Hmm\u2026maybe I\u2019ve got bad gas.<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;\"><br \/>\n<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>For the past year or more I\u2019ve been trying desperately to learn everything I need to not just get my book published but to ensure it\u2019s a success. Last year at a workshop I found myself surrounded by would-by authors &hellip; <a href=\"https:\/\/richardpnixon.com\/blog\/2011\/06\/02\/to-build-a-platform-or-not\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-1098","post","type-post","status-publish","format-standard","hentry","category-writinghelp"],"_links":{"self":[{"href":"https:\/\/richardpnixon.com\/blog\/wp-json\/wp\/v2\/posts\/1098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/richardpnixon.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/richardpnixon.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/richardpnixon.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/richardpnixon.com\/blog\/wp-json\/wp\/v2\/comments?post=1098"}],"version-history":[{"count":6,"href":"https:\/\/richardpnixon.com\/blog\/wp-json\/wp\/v2\/posts\/1098\/revisions"}],"predecessor-version":[{"id":1600,"href":"https:\/\/richardpnixon.com\/blog\/wp-json\/wp\/v2\/posts\/1098\/revisions\/1600"}],"wp:attachment":[{"href":"https:\/\/richardpnixon.com\/blog\/wp-json\/wp\/v2\/media?parent=1098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/richardpnixon.com\/blog\/wp-json\/wp\/v2\/categories?post=1098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/richardpnixon.com\/blog\/wp-json\/wp\/v2\/tags?post=1098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}